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Black T-shirt Empire
Getting Started!
Welcome to the Black T-shirt Empire! (4:30)
Navigating Your Student Portal (18:51)
Before You Get Started
Designing Your T-shirt (9:53)
Design Checklist
Ebooks
12 Step Playbook
T-shirt Marketing 101
Live Class Replays
Welcome Design Party (65:33)
Week 1: Getting Started On Your T-shirt Business (Purpose, Customer Avatar, Brand Promise & Target Audience) (92:21)
Week 2: Introduction to Print on Demand (108:20)
Week 3: Shopify Overview (106:16)
Week 4: Adding a Theme/Customizing Your Store (121:38)
Week 5: Adding a Domain/Pricing & Launching (103:30)
Week 6: Marketing and Brand Awareness (110:29)
Week 7: Email Marketing (117:15)
Week 8: T-shirt Business Q&A (113:15)
Module 1: Getting Started
Mindset and Mental Health as an Entrepreneur (12:44)
Building Your Brand (10:12)
Intro to Print on Demand (10:50)
Module 1 Checklist
Module 2: Setting Up/ Shopify Made Simple
Setting up Your Business (11:40)
Intro to Shopify (Adding Apps to your store) (5:50)
Shopify Overview (8:59)
Print on Demand Pt. 1 (16:25)
Print on Demand Pt. 2 (10:59)
Adding Products and Creating Collections (8:23)
Customizing Your Store (18:21)
Creating Pages (4:43)
Setting up Website Navigation (5:02)
Buying a Custom Domain (4:31)
Testing Your Design/Website (11:29)
Module 2 Checklist
Shopify Checklist
Module 3: Launching Your Business
Pricing Your T-shirts (13:24)
Pre-launching Your Business (28:05)
The Official Launch (12:47)
Module 3 Checklist
Launch Plan Template
Module 4: Marketing Your Business
Marketing Your Business- The Customer Journey (24:49)
The Customer Journey Stage 2 (12:42)
The Customer Journey Stages 3-7 (14:37)
Email Marketing Pt. 1 (15:13)
Email Marketing Pt. 2 (13:00)
Email Marketing Pt. 3 (9:01)
Module 4 Checklists
Additional Resources
Launch Plan Template
Marketing Plan Template
30 Day Social Media Calendar
Email Sequences
End of Course Remarks
End of Program Post Survey
Share your success in the Black T-shirt Empire!
The Customer Journey Stages 3-7
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